Tony's Chocolonely research concept

In 2024, my third year of Cibap during the study International Creative Business Development. I have done research for Tony's Chocolonely. Out of this research came a product for the brand.

Tony’s Chocolonely raises awareness by setting a strong example for other companies and people. They do this by working directly with cacao farmers and paying them a fair price. Tony’s is committed to changing the chocolate industry and fighting against slavery. Every year, they publish an annual report that shows the impact they make and explains how they work.

Over the years, Tony’s has become more well known around the world. This allows them to sell their products in more countries and share their message about problems in the chocolate industry with a bigger audience. Their main target group is people between the ages of 25 and 44.

To reach a younger audience and pass on their mission, I created an educational chocolate kit. This kit would help teach children and teenagers about child slavery in the chocolate industry in a way that is interesting and easy to understand. It’s a creative way to involve younger people in their important mission.