Flagshipstore Heineken

In 2024, my third year of Cibap during the study International Creative Business Development. I have done research over the draft beer brand Heineken.

I designed a flagship store located on Papendwarsstraat in Zwolle. The goal was to create a unique and engaging experience for customers.

When visitors enter the store, they see a large merchandise stand that shows our main products. On the left side, there is an interactive area where customers can create their own draft beer, making the visit more personal and fun.

Upstairs, there is an arcade-style space with a restaurant. Here, guests can play games and enjoy food while listening to music from a DJ booth. This combination of activities creates an exciting and memorable atmosphere.